The Red Papers represent the marquee thought leadership from the Ogilvy & Mather network. This Twitter campaign celebrated the launch of Ogilvy & Mather's Red Paper "The Brand in the Boardroom: Making the case for investment in brand". The campaign generated over 250 retweets, and the paper has been viewed nearly 15,000 times on slideshare.
terraNOVA's soloNOVA Arts Festival celebrates excellence in solo performance and visual art, including character pieces, storytelling, interactive fun design, dramatic and humorous monologues, paintings, singer/songwriters, magic, cabaret, performance art, photography, comedians and spoken word. Using a bold color palette as a backdrop to these equally bold performances the festival's collateral pieces attract the audiences' attention before they even get to the theater.
Women's Project Theater
Website design and season materials
Turning a full length article into bite sized visuals, this infographic breaks down the use case for Google+ into individual slides for presentation on slide share, and wraps it up with an all-in-one graphic for social media.
Armour Day, is an annual event for thousands of UnderArmour employees near and far to come together as one team. With the theme "Bring Your A Game", our proposal takes them through an amazing day inspired by the lights and sounds of Burning Man and Bonnaroo and the local flavors of UnderArmour's hometown in the wide open industrial spaces of the Port of Baltimore.
Radiant skin. Responsible skincare. Amala is an all natural skincare brand focused on high quality ingredients that provide high quality results. Headquartered in Germany, their products are sold in high end retail spas around the world through a mix of print and digital marketing.
Skinny Cow Brand Guide
The brand team at Skinny Cow wanted a one of a kind brand book to inspire their marketing department. The brand is silly, fun, quirky and colorful. The hand made book sleeve boldly introduces the brand with flocked cow spots on iridescent white paper and a hot pink lining and ribbon. When pulled, the ribbon reveals an embossed Skinny Cow logo on the cover. The brand book is both fun and functional, making it as unique and unforgettable as the brand itself. Skinny Cow, to know her is to love her!
Mark Zuckerberg Keynote Address
When Facebook founder and CEO Mark Zuckerberg delivered the keynote speech at Mobile World Congress in Barcelona, Spain, editorial leadership from Ogilvy was there gathering real time analysis. I took their recaps and put them into a visually exciting slideshare presentation which was shared immediately on Twitter and Facebook.
"10 Quotes to Spark Your Imagination" is a creatively crafted interpretation of quotes selected by the most interesting people in social business. This social campaign lead up to the launch of the worldwide Social Media Week conference.
The Age of Awe Keynote Presentation
This charming musical brings home a point worth considering at any age: embrace what you fear, and you just may find a friend. – The New York Times
A Huge hit for New York City Children's Theater (formerly Making Books Sing), Wanda's Monster enjoyed an extended run at the Vineyard Theater. What started as a postcard was extended into a show specific website, digital and print advertising, large scale banners in Union Square and a CD cover for the original cast recording.
At AVON I had the unique opportunity to art direct both still life and model photography, oversee the casting and selection of talent including models, photographers, hair/makeup artists and stylists. The launch of their mineral makeup line was one of the most successful in the brands history with sales that were triple the estimate. The line continues to be a top seller for the category and photo art direction continues to be one of my most favorite ways to collaborate and create.